Style icon, model, influencer, and Copenhagen it-girl – Freja does it all, while expressing her unique sporty-chic and colorful sense of style.
A perfect match – when designing a cool, luxurious and urban H2O slipper, to be different than anything seen before.
“We need to stop being so afraid of colour in Scandinavia, especially when colours make us so happy. Fashion should be fun and different – and with all the options fur allowes, it is the perfect material to express this”
– Freja Wewer
Freja paired a cool and dramatic shade of orange fox fur with soft baby pink for the sole.
The combination is fresh, unique – perfect for summer and tanned toes.
The fluffy fox fur creates a bold slipper that stands out in the crowd.
Real Love & Friendship
We stuffed Freja, her little brother Frederik, along with her friends Josephine and Maya, into a vintage mini camper and headed out to a deserted spot in Copenhagen.
We wanted the images for the campaign to express the personality of Freja, while capturing a cool and edgy take on high-end sportswear.