All the most valued and sustainable materials are natural – including fur. Fur is an incredibly durable, renewable and biodegradable material.

In other words, fur is part of the solution towards a more sustainable and natural future within fashion.

We believe in transparency and want to break down what we do and where we are headed at Oh! by Kopenhagen Fur to ensure responsibility and sustainability.

We will continue to keep you updated on our journey.



Fur and the Environment

Fur is a completely natural fashion material and is a renewable resource with exceptional thermal qualities.

As opposed to platic-based synthetic textiles such as faux fur, natural fur is sustainable, durable and, best of all, it is completely biodegradable and naturally returns to the ecological cycle.

We consider fur as the absolute opposite to today’s trend of fast fashion and is in fact a slow fashion alternative and a sustainable choice.

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Animal Welfare

We are strong advocates of animal welfare and go to great lengths to ensure the health and wellbeing of the animals.

  From 2020 all fur coming from Kopenhagen Fur will be WelFur certified.

The WelFur certification is a science-based program initiated and developed by independent researchers and monitored by third party auditors and is the finest seal of approval when it comes to animal welfare.

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When designing a collection it is always important to us that the styles are cross-generational and relevant for generations to come.

We strive to ensure that all our products reflect the traditional craftsmanship of furriers and is crafted in high-quality materials.


We are not perfect but are continuosly taking steps towards becoming a more sustainable brand and business all around.

Thus, we are ongoing reviewing all aspects of our business and supply chain in order to ensure that we are choosing the sustainable options when available and to the extent possible.

We will keep you posted – if you have any questions do not hesitate to contact us.